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Athletic Footwear Market in the US 2016-2020
Top 15 Sports Shoes Brands in the US Athletic Footwear Industry 2019
Incorporated on September 8, 1969, this American multinational corporation has long been dominating the athletic footwear market in the US. It’s also one of the best sports shoes brands in the world. The sportswear giant with its “Just Do It” slogan has captured a huge share of the US market and is a leading footwear brand around the world for products that include athletic apparel, footwear, equipment, and accessories. Lately, Nike has been struggling to gain a strong footing on its home turf, where shoppers are flooded with options from rivals Under Armour and adidas.
However, the company has seen much success overseas in countries like China, which continues to boost its business. Although adidas is in a neck-and-neck race with Nike in the US and everywhere else, the latter is still leading the global market and is holding onto its number one spot strongly.
Find out Nike’s market share in the Athletic Footwear Market
This Germany-based multinational corporation designs and develops athletic products such as sports shoes, clothing, and accessories and is one of the top two largest sportswear brands in the world. However, adidas lags behind its bigger opponent, Nike, particularly in the all-important US market. But adidas is hot on the leader’s tail, notching up a sales growth of more than 30% in the US last year.
In 2017, the company succeeded in reviving its classic sneakers and tapping into a desire for retro chic footwear. With its brilliant understanding of customer demand and incredible marketing strategy, Adidas AG surpassed Jordan, a popular brand by Nike, and Under Armour to take the number two position in the global athletic footwear market.
3. Under Armour
Under Armour, Inc. is a leading American sporting products manufacturer that supplies casual and athletic apparel, as well as footwear. Although it was founded in 1996 and is consequently a much younger brand than established athletic industry leaders adidas and Nike, Under Armour has been successfully holding the third position in the list of the best sports shoes brands in the US for quite a while now.
The success of Under Armour is attributed to its eco-friendly operations, innovative use of fabric technologies, and high brand recognition from both local communities and professional athletes. However, the company has been struggling to compete in North America, where demand for its products hasn’t been as strong as expected. That’s against a backdrop of companies such as Nike, adidas, and up-starts like Outdoor Voices competing for market share.
Read more: Footwear Companies look at Breakthrough Innovations as New Revenue Stream Generators
Skechers is currently one of the largest sports shoes brands in the US. Founded in 1992, this American lifestyle and sports footwear company has been a strong contender, though often overshadowed by other sportswear giants like adidas and Nike. However, over the last few years sales at Skechers have been soaring, and in 2016 the company recorded a fiscal revenue of US$3.56 billion.
Recently, Skechers has benefited from the athleisure trend in US retail, with shoppers purchasing sport-style shoes and clothes regardless of whether they plan to work out in them. Despite its record-breaking growth in recent years, Skechers still has plenty of scope to grow.
5. New Balance
While many well-known sports shoes brands like Adidas and Nike manufacture their products overseas, the Boston-based athletic footwear brand New Balance continues to manufacture its creative and popular sneakers such as the 990 model in the United States.
One key to New Balance’s growth in the US footwear market is offering something that cannot be accomplished as quickly when sourcing from overseas: customization. New Balance is the only sportswear brand in the US to manufacture over 4 million pairs of sports footwear every year.
For more details about the athletic footwear market size, top sports shoes manufacturers, and future trends of this market, take a look at Technavio’s Athletic Footwear Market Report or request your Free Sample Report Now.
6. ASICS Corporation
Headquartered in Kobe, Japan, ASICS Corporation manufactures and sells sportswear and sports equipment worldwide. ASICS products are best known for their technical precision and adherence to rigorous quality control. The company underwent a transformation program last year that included investing in branded environments with retailers, a sharpening of its marketing campaign and building digital marketing capabilities.
ASICS has recorded a surge in e-commerce and in-store sales since it wound up its transformation scheme. This Japanese sports footwear and apparel brand is now striving to join the rush of shoemakers looking to expand their business footprints in prime US markets like Boston.
Founded in 1898, Saucony is an American brand based in Lexington, Massachusetts that manufactures apparel and footwear for men and women. The company offers casual, trail running, racing, and walking shoes through its online portal. On April 3, 2018, Saucony teamed up with Dunkin’ Donuts, a Massachusetts-based doughnut company, to manufacture a ‘strawberry-frosted-donut-themed’ shoe to honor the 122nd running of the Boston Marathon. The Saucony X Dunkin’ Kinvara 9 comes packed in a donut box and the heel of the shoe is covered in rainbow sprinkles.
Read more: Top 3 Trends That Are Changing the Sports Footwear Market
Avia is an American footwear and apparel company that specializes in yoga products, running and lifestyle shoes, activewear, and accessories. Avia has been changing the fitness and athletics industry, from the Cantilever sole that transformed footwear, to the wicking technology in its apparel. The company was founded by Jerry Stubblefield in 1979 and is currently a subsidiary of the Sequential Brands Group. Avia is well known for the cutting-edge technologies built into its shoes, including the Anatomical Rebound Cradle (ARC), Avia’s FOM technology, and the aforementioned Cantilever Heel.
9. British Knights
British Knights is a popular shoe brand that was launched by a New York-based footwear retailer as a fashionable alternative to performance sportswear brands. This brand has positioned itself as music-driven, and thus is famous with the predominantly streetwise young people. By introducing 4-5 new shoes to its already extensive collection annually, the brand has become extremely popular with 15-to-25-year-old males in urban communities. Today, British Knights is one of the leading athletic footwear brands in the US in terms of popularity.
Related market report: Global Footwear Market 2020-2024
10. Brooks Sports
Founded in 1914, Seattle-based Brooks Sports (also known as Brooks Running) originally manufactured footwear for a broad range of sports. However, the company made a strategic decision in 2001 to focus on only running shoes within the sports retail market, and the brand never looked back. Last year, Brooks reported double-digit revenue growth, driven by the robust sales of the company’s shoes for avid runners, including Adrenaline and Brooks’ Ghost footwear models. The company recently launched what it calls its most innovative shoe, the Levitate.
11. Amer Sports
Finland-based Amer Sports is one of the leading sporting goods companies in the US, with internationally recognized brands that include Wilson, Atomic, Mavic, Suunto, Salomon, Arc’teryx, and Precor. The company’s technically advanced sports footwear, apparel, and equipment improve performance and increase the pleasure of sports and outdoor activities. Amer Sports is also beefing up its presence in the soft goods market, which has been one of its best-performing verticals in recent years, with the acquisition of Peak Performance, a Sweden-based footwear brand.
12. Nfinity Athletic Corporation
Headquartered in Atlanta, Georgia in the United States, Nfinity Athletic Corporation is the only brand in the world that exclusively focuses on designing and manufacturing high-performance, lightweight sports footwear for female athletes. Its products claim to meet the unique biomechanical needs of female athletes to improve athletic performance and reduce the risk of injury. The company was founded in 2003.
Read more: When it Comes to Running, High Tech is Always Trendy
13. Newton Running
Based in Boulder, Colorado, Newton Running was founded a decade ago by a group of coaches. The company’s patented ‘Action/Reaction’ technology helps runners gain a more efficient running form. This technology provides ground feel, dynamic shock absorption, energy return, and lightweight comfort. Newton Running footwear is available at hundreds of retailers in the US and around the world.
14. Columbia Sportswear
Headquartered in Cedar Mill, Oregon, Columbia Sportswear has become a leading brand in the sports apparel and footwear market. The company has been creating innovative footwear, apparel, equipment, and accessories for outdoor enthusiasts since 1938. Some of its major brands include Sorel, prAna, Mountain Hardwear, and Columbia. Its apparel and accessories are designed for outdoor activities such as skiing, snowboarding, mountaineering, hiking, climbing, trail running, camping, water sports, and adventure travel.
Related market report: Global Online Footwear Market Report 2019-2023
15. Eddie Bauer
After 98 years of inspiring and enabling adventure with premium apparel, outerwear, and gear, Eddie Bauer entered the footwear game in 2014 with the launch of its new product collection including six men’s and seven women’s athletic shoes. Eddie Bauer products are available at over 400 stores throughout the United States, Germany, Japan, Canada, and other international markets. In conjunction with exceptional customer service and innovative product designs, the company offers a range of premium-quality gear, clothing, and accessories for men and women that complement today’s outdoor lifestyles.
To find out other fast-growing sports shoes brands in the athletic footwear market, download a sample of the Athletic Footwear Market Snapshot for FREE NOW!
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